Communications Roadmap

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How It Works

Your "why" lies at the heart of your brand story. Articulating it and aligning it across communications channels are essential to making your brand memorable and connecting with your audience. This program is designed to help you clarify your message and share it consistently.

We often see solo-preneurs who already have a wealth of content that they simply aren’t sure how to maximize. Between client testimonials, blog posts, media appearances, e-newsletters, and even website copy, you’ve likely already done more work than you realize. You just need an outside eye to help you pull all of those seemingly disparate pieces together and create a clear, well-crafted communications plan that consistently reflects and reinforces your core brand story. 

That’s where we come in. 

With the Communications Roadmap, we take inventory of your social channels, evaluate your current online presence, and conduct a brief intake about you and your business. Then, we synthesize it all into your core brand story. From there, we craft a plan that shares it clearly and consistently.

The best part is that you won’t need us to help you execute this plan. This is a roadmap designed with your essence and your bandwidth in mind. It’s a foundation and a way forward that you’ll be able to stick to and build upon on your own. 

The Communications Roadmap helps you: 

• Clarify your message, connect your why to it, and identify your brand story
• Define your audience
• Identify 3-5 “content buckets” or content categories that creatively communicate your brand story

And provides you:

• A cohesive editorial calendar across all social media channels (including blog posts and email newsletters)
• A 6-month social media content plan to get you started utilizing the content buckets identified 
• Sample content templates, where applicable, designed in alignment with your brand assets 
• Suggestions for user-friendly online tools that will help you execute this on your own, such as scheduling and design service