Karie helps clients articulate their unique value proposition, develop their key messaging and brand voice, and create a plan that communicates these messages consistently through brand communications, PR, social media, and retail channels.
Karie grows clients' brand awareness by keeping them top of mind with editors, producers, and bloggers through highly-targeted, strategic media outreach and by securing opportunities for clients to connect directly with their audience online and off.
Karie and her team help clients determine where their social media efforts will have the greatest impact, develop editorial and posting calendars, and create content.
Karie assists her clients in identifying the right people, approaching them with the right offer, and nurturing the relationship to develop mutually-beneficial partnerships.
Karie combines her early career experience in nonprofit fund raising with her marketing savvy to secure and develop meaningful partnerships that drive revenue and brand exposure.
Safety Compliance, Incidence Management and Brand Communication are all key components in protecting brand reputation. Karie has a reputation for working with high quality, safe products and has experience managing recall communications including drafting recall messaging, managing recall publicity and responding to customer inquiries related to the recall or other safety concerns.
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