Developing and executing marketing communications strategies that build brand awareness and drive revenue.
Collaborative & Strategic Communications Leader
Where others see disparate pieces, I see opportunity. I work as an extension of clients’ teams, identifying story opportunities, developing brand messaging and communications strategies, executing recommendations, and collaborating with internal teams to connect all the pieces to drive brand awareness and revenue.
My Services
Marketing Communications Consulting: Strategy and Hands-on Execution
My background in public relations and commitment to delivering results provide the foundation for the broad range of marketing communications services I offer. Retain me monthly and tailor my marketing services to your business needs. I’ll work as an extension of your team, providing valuable insights, strategy development, and hands-on execution to ensure you’re connecting with your audience, building brand awareness, and meeting your business goals.
I have deep experience marketing to women and specialize in brand marketing and communications for start-ups, small businesses, nonprofit organizations, and service providers.
Communications Roadmap: Articulate + Align Your Messaging
Crafting a story that connects your purpose to your audience’s pain points and using multiple communication tools to share it are essential to making your brand memorable and connecting with your target audience.
With my 45-day Communications Roadmap program, you will get clarity on your key messaging, recommendations for updates to your website and social media channels, a content strategy, and a 12-month editorial calendar to help you communicate the right message to the right audience at the right time. This consistency drives brand awareness, brand trust, and revenue.
Communications Roadmap: Articulate and Align Your Message
While many individuals and businesses are adept at explaining what they do, they often need support articulating why they do it and making their brand story relevant to their audience.
With my Communications Roadmap, you get clarity on your brand story, a strategy for connecting your purpose to your audience’s pain points, and a plan to communicate the right message to the right audience at the right time.
Marketing Communications Consulting
My background in public relations and commitment to delivering results provide the foundation for the broad range of marketing communications services I offer. Retain me monthly and tailor my marketing services to your business needs. I’ll work as an extension of your team, providing valuable insights, strategy development, and hands-on execution to ensure you’re connecting with your audience, building brand awareness, and meeting your business goals.
I have deep experience marketing to women and specialize in brand marketing and communications for start-ups, small businesses, nonprofit organizations, and service providers.
About Karie
Hi, I’m Karie Reynolds, a seasoned marketing communications strategist with two decades of experience collaborating with startups and small businesses. I launched my consulting practice in the mom & baby space, collaborating closely with juvenile products manufacturers and maternity and children’s apparel brands. Beginning as a traditional publicist, I proactively broadened my skill set to ensure my clients adopted a strategic approach to connecting with their target audience and driving sales.
My journey has witnessed a transformative shift from the early 2000s celebrity gifting to navigating the dynamic landscape of social media, influencer marketing, and direct-to-consumer sales. This evolution has empowered me to guide my clients in maintaining a consistent narrative while capitalizing on opportunities to enhance brand recognition and revenue.
I consult with manufacturers and service providers, developing brand and communications strategies and support in implementation. Whether you want to clarify your brand story, optimize your marketing efforts, or create a comprehensive marketing communications strategy, you can trust me to get to know your business and your goals and deliver exceptional results.
