As a brand consultant, I articulate Brand Purpose, Vision, and Values, identify target audiences, evaluate competitors, and create frameworks to present brands to customers and standout from the competition.
I connect brand purpose with audience pain points and create compelling brand stories, plans for reaching audiences consistently, and content that builds connection and drives revenue.
I generate awareness for products and services and enhance brand reputations through media placements, thought leadership development, and strategic partnerships.
I ensure brands' social media strategies are aligned with their brand storytelling and marketing strategies, develop editorial calendars, create content and posting strategies, and manage social media posting.
I work with clients' designers or bring in one of my trusted web developers to update website branding and messaging and ensure updated websites are ADA compliant and optimized for search engines.
Many people can tell you what they do. Where they need help is communicating why they do it and sharing their story consistently. I provide strategic marketing consulting to connect business purpose to audience pain points and develop brand stories and strategies that drive awareness, connection, and revenue.
Get clarity on your messaging and a plan for sharing the right story, with the right audience, at the right time!
COMMUNICATIONS ROADMAP DELIVERABLES:
Key Messaging: Clarity on your brand story, unique value proposition, and brand voice.
Updated Copy: Recommendations for incorporating your updated messaging into your website and marketing channels.
Content Strategy: Content recommendations to communicate brand personality and reinforce your value proposition.
12-month Editorial Calendar: A plan for communicating the right message at the right time across marketing channels.