Meet Karie Reynolds
Karie Reynolds is a dynamic communications strategist and connector, fueled by her passion for bringing people together and making a positive impact. Her career has been a diverse journey, spanning national accounts and franchisee management, nonprofit fundraising, and integrated marketing for start-ups and small businesses. The common thread in her work is Karie's innate ability to see the big picture and translate that vision into an on-target, strategic approach.
Known for her professionalism, kind and calm demeanor, and confidence, Karie approaches challenges with a determination to succeed. Her empathy, listening skills, and ability to read nonverbal cues have made her an outstanding communicator and a trusted advisor. Colleagues and clients appreciate Karie's ability to create win-win partnerships, engage in meaningful discussions, and develop relationships with stakeholders across an organization.
Her professional journey is a testament to her adaptability and resilience. Karie successfully transitioned into public relations, leveraging her experience from nonprofit special events fundraising for the California Market Center. Laid off at six months pregnant, she seized the opportunity to join a boutique PR firm. This move launched her consulting practice, where she worked on projects for MGM Consumer Products, Burke Williams, Burbank Town Center, and Paseo Colorado retail complexes.
In 2001, Karie recognized an opportunity in the burgeoning "Mom & Baby" space. Leveraging her experience as a mother and a marketer, she achieved remarkable success on behalf of various children's apparel and juvenile products. Her trademarked, highly individualized media campaigns and successes on behalf of many children's designers and manufacturers led to the formation of Grand Avenue Baby in 2005. Offering an integrated, strategic point-of-view on celebrity outreach and media relations, Grand Avenue Baby quickly became the go-to resource for top-tier manufacturers of products for children and families and tastemakers across the country. This success led to the formation of Grand Avenue PR in 2006.
In 2011, Karie sold Grand Avenue PR and returned to the direct client collaboration she thrives on. Immensely curious and committed to helping businesses capitalize on opportunities to reach their target audience, Karie continually expanded her skill set throughout her consulting career. Her diverse background and commitment to professional development have enabled Karie to play an integral role in projects ranging from spearheading a month-long, multi-channel educational campaign for expecting mothers to producing a 2-day conference for entrepreneurial women to helping dozens of businesses and service providers articulate their brand stories and execute integrated marketing campaigns to drive awareness, connection, and revenue.
A native Californian, Karie grew up in Long Beach and holds a Bachelor of Arts in Communication from the University of California, San Diego (UCSD). She lives in South Pasadena and is navigating life with adult children and more free time for the activities and causes she loves.
