Website Development
I work closely with small businesses to ensure their websites authentically reflect their brand's messaging and goals. Whether partnering with in-house designers or collaborating with my trusted network of web developers, I oversee the website development process to bring the brand's vision to life. My approach involves strategically aligning the brand's voice and messaging across the site, ensuring every element—from copy to visuals—delivers a cohesive, compelling message. By refining content, optimizing user experience, and integrating updated branding, I help businesses build websites that engage visitors and convert them into leads.
Project Examples
Gently Guided, LLC
I was hired by Lisa Bricker, founder and CEO of Gently Guided, LLC to update her website copy and clearly articulate Lisa’s expertise, experience, and commitment to her clients. I provided the following creative, messaging, and marketing direction:
- Worked closely with Lisa to develop a vision for the new branding and communicate vision to the designer.
- Wrote website copy to include key search terms and Lisa's deep commitment to family caregivers.
- Revised site pages and navigation to improve user experience.
- Secured professional photographer and videographer and consulted on the video script and storyboard, and image direction.
- Developed the plan and assets to announce the new site to Lisa’s family, friends, and colleagues.
Chambers Consulting Group
Mary Chambers, founder and president of Chambers Consulting Group hired me in early 2020 to create her first website for her well-established consulting practice. An accomplished lawyer and advisor to nonprofit boards, Mary had worked with many highly-respected foundations and boards across the West Coast. She needed a simple website that conveyed her expertise and her purpose:
WHY: Mary's "Why" is shared through a story on her Mission page and inspired the header language on the home page, "Because lasting change begins with meaningful conversations."
WHAT: Meetings, Board Retreats, Strategic Planning, Funder Collaboratives, Data Gathering
HOW: Meticulously planned, interactive and engaging gatherings with beautiful details, and clear action plans for moving forward.
What Clients Have to Say:
Karie Made Me Feel Brave!
I put off creating a website for over twenty years before I met Karie. She listened – truly listened, as I shared why I started my consulting firm and what it means to me. Then, she crafted a beautiful narrative that perfectly and passionately captured why I do what I do. People who visit my site always comment about how the story of my business connects deeply with them. It makes me feel proud. That is Karie's magic and poetry. She encouraged me to tell my story, made me believe it was compelling, and stayed with me patiently and doggedly until I pushed "post."
Mary Chambers, Founder | President, Chambers Consulting Group