Brand Storytelling

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Many people can tell you what they do. Where they need help is communicating why they do it and sharing their story consistently. I create compelling and consistent brand stories by connecting a company’s deeper purpose with the needs, challenges, and desires of its customers. Making this connection creates meaningful connection with your audience.

But a great story alone isn’t enough. I also develop strategic plans to ensure these stories are consistently reaching the right people. This means creating a clear roadmap for sharing the brand’s message across various channels—whether that’s through social media, email, blogs, or advertising—so the audience hears the same powerful story wherever they interact with the brand. Additionally, I create content that keeps the story alive. This can be anything from engaging articles and videos to social media posts and website updates. The content serves two purposes: it builds and strengthens the relationship between the brand and its audience, and supports business goals.

My passion for brand storytelling is driven by my insatiable curiosity and honed by my deep experience as a publicist and communications strategist. I've worked with various businesses—from scrappy start-ups to established brands, nurturing my versatility and adaptability to different business contexts. Whether you're launching a new business or established brand, my approach to brand storytelling will amplify your voice and elevate your brand.