A marketing communications strategist with over 20 years of experience in brand consulting and public relations, I've had the privilege of working with mission-driven nonprofit organizations, entrepreneurs, small businesses, and global brands, from juvenile products to senior services.
I take a big-picture approach, diving deep to understand what drives you and your business. From there, I craft compelling narratives and strategies to meet your goals.
What story are you sharing? is it about you or about your target audience? Is it aligned across all of your channels?
Business owners often come to me because they need help with social media. Most often, confusion over what to share on social media is the result of a lack of clarity on brand purpose and how to connect it to your audience's pain points.
Many businesses aren’t ready for a full-time marketing leader but still need senior-level marketing expertise to ensure their efforts are effective.
As a fractional marketing leader, I embed with teams, providing strategic guidance and hands-on execution. I participate in executive decision-making, shape consistent branding and messaging, develop impactful marketing strategies, and oversee internal teams or external vendors.
Businesses, especially startups and smaller companies, often face challenges building credibility and trust with potential customers, investors, and partners.
PR helps you build meaningful relationships, establish authority in your industry, reach new audiences, and differentiate your brand from the competition—all while enhancing trust and driving long-term growth.
When was the last time you reviewed your website closely? Does the content or design need a refresh or overhaul?
I will work with your web designer or engage a trusted colleague to build a new website or refresh your current site, refining your messaging and elevating visual elements and user experience to ensure your website reflects your brand and converts your ideal customer.