Branding and Storytelling
I start by getting to know you: your drivers, your industry, and your competition, This gives me the insight to develop your brand core (purpose, mission, vision, and values) and create messaging and storytelling strategies that resonate with your target audience.
Once the messaging and storytelling is in place, I pull the pieces together to ensure your message is aligned across platforms – from PR and partnerships to digital media – and reaching the right audience at the right time.
The result? Increased brand awareness, stronger customer connections, and ultimately, higher revenue.
Purpose-Driven Messaging
People don’t buy what you do, they buy why you do it. - Simon Sinek
People will forget what you said, people will forget what you did, but people will never forget how you made them feel. - Maya Angelou
What Clients Have to Say:
I worked with Karie on messaging for our 30 year old company and all I can say is WOW!
Karie was able to meet us where we were (many initiatives started for messaging, however none of them were done) and helped us get clear on how the world sees us, what our primary selling points are, who our ideal clients are, and all with a calm and supportive way of working. She's a delightful person, as professional as it gets, and her work was amazing. I highly recommend Karie for anyone looking to improve their company's messaging and increase sales.
Jeff Lo, CEO, TGS Elevate
I had no idea that I would walk away with an overall new communication strategy for my business!
When I hired Karie to help me revamp my very outdated website, I had no idea that I would walk away with an overall new communication strategy for my business. Karie started by doing a high-level assessment of my communications across platforms and gave me succinct feedback on ways I could better reach my ideal clients.
Karie helped me hone my messaging by first supporting me to clarify my niche and precisely who my ideal client is. From there, she created a map to succinctly tell my story and share my offerings. Her strategic advice has not only improved my client interactions but also saved me time and money.
I loved working with Karie. She is knowledgeable and super easy to work with. And…I love my new website.
Seila Storrer, PCC / Sheila Storrer Coaching